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Master The Skills Of Creating A Positive First Impression on a Trade Stand

You don’t get a second chance to form a first impression so you have to get it right the first time especially when you are on a trade stand for your business.  Potential customers form a first impression of you (and your business) within five seconds which is based on what they see, hear, touch or smell.  So how do you get it right?

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Seven top tips for manning a trade stand

Manning a trade stand can strike fear in the hearts of even the most confident employees.  You may have worked in your organisation for many years and know all about your products and services but the thought of talking to random strangers and “selling” your products brings a chill to your bones.  So where do you start? Read more