Trade Stand Workshop (one day)

The decision has been made for your organisation to have a stand at a trade fair.  The location has been selected in the exhibition hall, the display boards ordered, new leaflets sent to print and you are part of the team who will man the stand for the two day show.

Instead of excitement of the prospect of the show, you have a sinking feeling in the pit of your stomach as you don’t really understand your role.  You have lots of questions such as:

  • Who are the people that you want to talk to?
  • What will you say to them?
  • What are the features and benefits of the products that you are trying to promote?
  • What do you wear?
  • How will you measure the success of the show?

These questions and many others are covered in the one day Trade Show Training Course.  It can help you to prepare for the event and practise your sales pitch in a safe environment so that you can be more confident on the day of the show.

Who should attend?

Basically anybody who will be manning a trade show in the future.  The course can be tailored as an inhouse programme to address specific needs within the organisation.

There is a maximum of 12 delegates on each course.

Training course to prepare for trade shows

Course Content


  • Getting to know your target audience
  • Matching your products and services to your target audience
  • The Selling Process – developing an elevator pitch, identifying the key communications skills and handling objections
  • Preparing to man a stand – understanding the purpose of having a trade stand, researching the event, using social media and dress code
  • Creating a positive first impression for the member of staff – appearance, body language, conversation, mobile phone, knowledge and attitude
  • Getting the stand itself right – literature, display boards, props and chairs
  • Measuring the success of the trade show

This training course was fantastic.  I think you hit the nail on the head will all the elements of the training.  I found it invaluable and I have no doubt it made everyone think about the importance of attending trade shows and the crucial role we have in selling Visit Armagh as a product.

Ghilian CampbellNavan Centre and Fort

We appreciate all the effort and expertise in designing the course for us.  As always, the trainer Lynda Willis was very enthusiastic in her delivery which really helps to keep the energy going in the room.

Sara McGearyArmagh City, Banbridge and Craigavon Borough Council