Using a mixture of offline and online marketing communications tools, twenty five enthusiastic ambassadors were recruited in January 2016. They were a mixture of people working in Armagh hotels, bed and breakfasts, bars, visitor attractions, students and local residents excited about what Armagh has to offer tourists in 2016.
Starting on 9th February 2016, Lynda Willis, Siofra O’Reilly and Jane Adrain from Customer Sense organised six Tuesday morning tours where the Ambassadors got the chance to visit all 16 attractions which the City has to offer. For the full itinerary, please click here. Plus a series of guest speakers popped in at the morning “Nosh and Knowledge Sessions” to update the Ambassadors on the exciting range of events taking place in Armagh each year.