Digital marketing


Does the term “Search Engine Optimisation” give you a sinking feeling in the pit of your stomach?  If so, this is the course for you as it provides a simple overview of the basic principles of Search Engine Optimisation or SEO for short.

The SEO for Beginners course is a practical course for anyone wanting to improve their skills in Search Engine Optimisation (SEO).  Business owners, digital marketers and bloggers will pick up some useful tips in this bite-sized course.  After all, every business wants to rank at the top of the search engine results page (SERP) but this takes a determined and continuous effort at carrying out SEO actions.  

What's covered in the course

Better SEO for Google searches
  • How do search engines work
  • Keyword research – what it is and how to do it.
  • Writing URLs, page titles and meta descriptions which are search engine friendly
  • Headings – what’s the difference between a H1 and H2 heading?
  • Images – describing your images and adding alt-tags
  • Blogs – why it is important to blog regularly
  • Offsite SEO – how to get more backlinks to your website
  • Local searches – using Google My Business to attract more local traffic

Who should attend the course?

Basically anyone who is involved with writing or adding content to a website including:

  • Small business owners who are trying to improve organic traffic to their website. 
  • Web designers who know how to add content to a website but struggle with the SEO side of things.
  • Digital marketing students who understand SEO theory but are unsure as to how it works practically.
  • Bloggers with excellent writing skills but are not getting the organic traffic they would like for their blogs.

The Trainer

Lynda Willis Trainer

The SEO for Beginners online course will be taken by  Chartered Marketer Lynda Willis who has been delivering marketing training for over 15 years.

As the owner of Customer Sense, Lynda Willis has firsthand experience of implementing SEO principles on her own website.  She has worked with many businesses and helped them to improve their search engine rankings.  She is an examiner with the Digital Marketing Institute and has completed courses at the Yoast SEO Academy.

The important stuff

How long does the course last?

The course lasts for one hour.

How is the course delivered?

This is an online course and it is delivered to attendees via Zoom. Delegates will be able to see the trainer and the slides as well as being encouraged to make comments via the chat function and to make verbal comments too.

How much does the course cost?

The cost varies depending on the number of places required. Please send us a message to find out the cost for you or your business.

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