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Rock Lane, Aghalee,
Lurgan, Co Armagh,
Northern Ireland
BT67 0AX
Phone: +44 (0)7773 423675
Love it or hate it, Linkedin is the best social media platform to use if your business wants to connect with other businesses. Some people may think it is not as exciting or entertaining as Facebook or Instagram but it’s an extremely important business development tool in the B2B marketplace and it is vital to engage in it regularly. In this blog, we will share with you our LinkedIn top tips so that you can make better use of this platform.
Just like all the social media platforms, your posts should not be all about “me, me, me”. Yes I get it that you want to use social media to drum up new business contacts but you also need to engage in conversations with other people on Linkedin ie to be sociable. Like other people’s posts, comment on them and even share another person’s post too. When someone asks you for a recommendation, take a few minutes to write it – War and Peace is not required but even a few lines can make all the difference to someone.
Try applying the Pareto Rule to your Linkedin posts – 80% about others and 20% about yourself or your business.
All posts should have a visual – this could be a link from your website, a photograph, an infographic or a video.
Check that your basic profile is complete and update it regularly – both for the company and your own personal page. Also make sure that you have a custom url for your personal profile eg https://www.linkedin.com/in/lyndawillis/
Use relevant hashtags with your posts. LinkedIn even gives you suggestions for hashtags to use.
When you have posted on the company page, advise your colleagues so they can share it on their own personal pages too.
Write articles on your personal page – these are really mini blogs but they have a longer lifetime than a post as they are easier to locate.
Give recommendations to other people that you have worked with or received a service from that impressed you.
Request recommendations too from people that you have done work for. They may not always write a recommendation for you but many people do so it is worthwhile asking.
Hopefully you will find our LinkedIn top tips useful and you can start to try them out for yourself on LinkedIn.
Rock Lane, Aghalee,
Lurgan, Co Armagh,
Northern Ireland
BT67 0AX
Phone: +44 (0)7773 423675