The decision has been made for your organisation to have a stand at a trade fair. The location has been selected in the exhibition hall, the display boards ordered, new leaflets sent to print and you are part of the team who will man the stand for the two day show.
Instead of excitement of the prospect of the show, you have a sinking feeling in the pit of your stomach as you don’t really understand your role. You have lots of questions such as:
- Who are the people that you want to talk to?
- What will you say to them?
- What are the features and benefits of the products that you are trying to promote?
- What do you wear?
- How will you measure the success of the show?
These questions and many others are covered in the one day Trade Show Training Course. It can help you to prepare for the event and practise your sales pitch in a safe environment so that you can be more confident on the day of the show.
Who should attend?
Basically anybody who will be manning a trade show in the future. The course can be tailored as an inhouse programme to address specific needs within the organisation.
There is a maximum of 12 delegates on each course.