WorldHost Ambassador Workshop (half day)

Our WorldHost ‘Ambassador Workshop’ gives staff and volunteers the skills to deliver a warm and friendly welcome to customers and visitors, and is particularly focused on their role as an ambassador for their local area.

Participants will learn how equipping themselves with knowledge about what’s on offer in their local community can take their service to another level.

The benefits of the Ambassador Workshop

Our interactive programme teaches your staff crucial customer service skills that can lead to:

  • Increased revenue, repeat business, average spends and net sales
  • Increased tourism and visitor spend in your local area
  • Better communication between staff and customers
  • Increased staff motivation, and therefore reduced staff turnover and absenteeism
  • Higher quality assurance ratings and improved scores on sites like TripAdvisor

Who should attend?

This course is ideal for any member of staff that has day-to-day interaction with customers – whether they’re an assistant, supervisor, department head or director.

It’s very appropriate for staff and volunteers working at sporting, cultural or tourism events of any size – the programme has been used to train thousands of local ambassadors and businesses for events including the London 2012 Olympic Games and Paralympics and The Open which took place in Portrush in 2017.

The Ambassador Workshop is ideal for new staff starting to work in any tourism or hospitality venue and can be incorporated within an induction programme.

There is a maximum of 15 delegates on each course.

Course Content


  • What is an ambassador
  • Why your role as an ambassador is so important
  • Demonstrating a warm welcome to customers and visitors
  • The importance of maintaining a positive attitude
  • Becoming more familiar with your local area and finding out about the range of visitor attractions, restaurants, bars, accommodation providers and events there
  • Information about a specific event or changing infrastructure in the community (if the programme is being used to prepare for a particular event)
  • How do events benefit an area
Andrew Kennedy

A good day of valuable training from Customer Sense’s Lynda Willis which reinforces the importance of customer service and the little adjustments that make a difference.

Andrew KennedyTourism Development Manager